Can a sticker have a positive effect on society? To celebrate its 50th Anniversary, amadip.esment foundation is launching internationally the EnsaimadArt project. This charitable initiative is asking for the design of the round label (270mm in diameter) attached to the iconic octagonal boxes containing Majorca’s most famous pastry – the ensaimada (Ensaïmada). Hence, EnsaimadArt. The ensaimada is a traditional spiral-shaped pastry that is intrinsically part of the island’s nature. (The US has the hamburger, Majorca has the Ensaimada!) Thousands of tourists and visitors leave the island at the end of their holidays with one, two or more of these unmistakeable boxes.
EnsaimadArt celebrates five decades of amadip.esment foundation’s success in fostering self-confidence, satisfaction and hope for the future. The means to this end will be art and design from Majorca and around the world. Well-known artists, architects, designers, photographers, illustrators and chefs will be designing labels for the octagonal boxes that ensaimadas are sold in. They are guided by a reflection about the contemporary world and their role as creators and professionals of the image. Workers at amadip.esment foundation will make the ensaimadas, baking them in their own ovens, printing the stickers in their printing studios, and manually affixing them to the boxes. All profits from the sales of the ensaimada boxes and catalogues (distributed internationally by Infolio) will go to the amadip.esment foundation and will be used to create working opportunities for disabled peope. EnsaimadArt is a collaborative charity project.